A comprehensive reference of every technique Run by RICK™ can execute. Updated April 2026.
| Technique | What It Is | What RICK Does | Priority |
|---|---|---|---|
| GEO — Generative Engine Optimization | Getting cited in ChatGPT, Perplexity, Google AI Overviews, and Gemini — not just ranking in blue links | Structures content to be cited by LLMs. Rewrites pages for passage extraction and AI citation readiness. | High |
| AEO — Answer Engine Optimization | Optimizing to be the source AI references when answering questions in your category | Rewrites content in direct, citation-ready formats. Builds authority signals AI systems trust. | High |
| llms.txt File | A new file (like robots.txt) that tells AI crawlers which content to prioritize | Creates and maintains llms.txt to give AI systems a VIP pass to the best content. 39.6% of current llms.txt files are from AIOSEO. | High |
| AI Crawler Access Audit | Ensuring AI bots (GPTBot, ClaudeBot, PerplexityBot) are not blocked by robots.txt or CDN settings | Audits robots.txt, CDN rules, and server config. Confirms AI crawlers have full access to important content. | High |
| Entity Clustering | Building topical authority around entities (brand, product, founder, category) — not just keywords | Maps all entity relationships. Builds content clusters that establish the brand as THE authority in its space. | High |
| AI Overview Citation Optimization | Engineering content specifically to appear in Google's AI Overview answer boxes | Writes passage-ready content with clear, direct answers that AI can pull verbatim. Adds FAQ sections. Optimizes heading structure. | High |
| LLM Brand Mention Tracking | Monitoring how often and where the brand appears in ChatGPT, Perplexity, and Gemini responses | Weekly monitoring across AI platforms. Tracks share of AI voice. Reports brand visibility in AI answers. | Medium |
| Passage-Ready Content Structure | Writing content so individual passages can be extracted and featured by AI systems without context loss | Rewrites existing content with clear H2/H3 hierarchy, direct answer formatting, and self-contained passage blocks. | High |
| Knowledge Panel / Entity Establishment | Building the entity signals that populate Google's knowledge graph and confirm brand identity | Structured data + Wikipedia signals + Wikidata + authoritative third-party mentions to solidify brand entity. | Medium |
| Agentic Commerce Optimization | Optimizing for AI agents that are now buying — not just recommending. OpenAI's Agentic Commerce Protocol is live. | Structures product pages and checkout flows for AI agent transactions. Forward-looking implementation. | Long-term |
| Topical Authority Architecture | The shift from keyword clusters to entity clusters. Sites that deeply cover one topic own it. | Builds pillar + spoke content architecture. Internal linking maps. Full topic ownership strategy. | High |
| E-E-A-T Signal Building | Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality signal that now feeds AI citation decisions | Author bio optimization, credential surfacing, third-party mention building, and trust signal architecture. | High |
| Technique | Notes | What RICK Does |
|---|---|---|
| Meta title optimization | Brand + keyword + location signals | Rewrites all page titles with search-optimized copy |
| Meta description optimization | Click-driving copy for every page | Writes compelling descriptions that improve CTR |
| Structured data (JSON-LD) | Schema for business, product, reviews, FAQ, breadcrumbs | Installs and maintains all relevant schema types |
| robots.txt configuration | Crawl access control | Configures to allow search + AI bots, block sensitive paths |
| XML sitemap creation & submission | All pages discoverable by Google | Generates and submits to Google Search Console |
| Canonical tags | Prevents duplicate content penalties | Audits and implements across all URL variations |
| Page speed analysis | Core ranking factor | Identifies bottlenecks, recommends specific fixes |
| Core Web Vitals monitoring | LCP, FID, CLS scores | Weekly monitoring, flags degradation before it impacts rankings |
| Mobile usability audit | Google's primary index is mobile | Identifies rendering issues across device sizes |
| HTTPS/SSL verification | Security and trust signal | Confirms active and properly configured |
| Crawl error monitoring | 404s, redirect chains, broken links | Weekly scan, logs and prioritizes fixes |
| Index coverage analysis | What Google sees vs. what should be indexed | Identifies excluded pages and diagnoses causes |
| Open Graph / OG tags | Controls social sharing appearance | Writes and installs for all key pages |
| Twitter Card tags | Controls X/Twitter share appearance | Installed alongside OG tags |
| Breadcrumb markup | SERP display + navigation signals | Structured data implementation |
| URL structure audit | Clean, descriptive URLs | Flags non-descriptive, duplicate, or bloated URLs |
| HTML validity | Invalid HTML drops from 10.6% to 10.1% — still 1 in 10 sites | Validates and flags structural HTML errors |
| Hreflang tags | Multi-language/region targeting | Implements for businesses serving multiple markets |
| Technique | Notes | What RICK Does |
|---|---|---|
| Keyword research | High-volume, low-competition terms | Full keyword analysis aligned with business goals and buyer intent |
| Content gap analysis | Topics competitors rank for that the client does not | Identifies and prioritizes content opportunities |
| Heading structure (H1-H6) | Proper hierarchy and keyword placement | Audits and rewrites heading structure across all pages |
| Internal linking strategy | Authority flow between key pages | Maps and implements internal link architecture |
| Image alt text optimization | Accessibility + image search ranking | Writes descriptive alt tags for all images |
| Content rewriting for search intent | Aligns page copy with what searchers actually want | Rewrites pages for correct intent match (informational, transactional, navigational) |
| FAQ content creation | Featured snippet opportunity + AEO signal | Builds FAQ sections with structured data markup |
| Long-form content strategy | Pillar content for authority building | Identifies topics and writes comprehensive guides |
| Product/service page optimization | Every page unique, search-optimized | Rewrites product copy for both humans and search engines |
| Thin content identification | Insufficient content flags | Audits and prioritizes expansion of thin pages |
| Keyword cannibalization audit | Pages competing against each other | Identifies and resolves internal competition |
| Search intent alignment | Matching content type to query type | Ensures every page serves the correct intent |
| Technique | Notes | What RICK Does |
|---|---|---|
| Google Business Profile optimization | Name, description, categories, hours, attributes | Full GBP audit and rewrite for maximum local visibility |
| GBP post scheduling | Weekly posts keep profile active | Writes and schedules regular GBP posts |
| Review monitoring | Google, Yelp, Facebook | Weekly monitoring across all major review platforms |
| Review response drafting | Positive and negative | Writes professional, brand-consistent responses |
| Citation building | Directory listings for local authority | Identifies and builds listings in relevant directories |
| NAP consistency audit | Name, Address, Phone identical everywhere | Full audit across 50+ directories, flags inconsistencies |
| Local keyword targeting | [product] + [city] search terms | Optimizes all pages for local search queries |
| Local landing page creation | City/region-specific pages | Builds geo-targeted pages for multi-location businesses |
| Map pack rank tracking | Google's local 3-pack position | Weekly monitoring of local pack rankings |
| Competitor GBP monitoring | What competitors are posting and changing | Tracks competitor profile activity for positioning opportunities |
| Hyperlocal content | Neighborhood-level content | Creates hyper-targeted content for dominant local presence |
| Technique | Notes | What RICK Does |
|---|---|---|
| Backlink profile audit | Quality and toxic link analysis | Full audit of existing backlink profile |
| Toxic link identification | Spammy or harmful inbound links | Flags and prepares disavow file |
| Competitor backlink analysis | Where competitors get links | Identifies replicable link opportunities |
| Digital PR | Earned media coverage | Writes press releases and pitches for media placement |
| Guest post outreach | Industry publication placements | Identifies targets and writes outreach pitches |
| Broken link building | Replace broken links on other sites | Finds broken links and offers replacement content |
| HARO / media monitoring | Expert source opportunities for journalists | Monitors journalist requests and drafts responses |
| Unlinked brand mention outreach | Mentions without links | Finds mentions and requests link additions |
| Internal link optimization | Authority flow to key pages | Strategic internal linking architecture |
| Technique | Notes | What RICK Does |
|---|---|---|
| Editorial calendar | Search demand + seasonal alignment | Plans and schedules content aligned with business goals |
| Blog content creation | SEO-optimized articles | Writes targeting specific keywords and search intent |
| Product/category descriptions | Unique, search-optimized copy | Creates copy for all products and service pages |
| Video script writing | YouTube/TikTok targeting search queries | Scripts optimized for both algorithm and search |
| FAQ content creation | Featured snippet + AEO opportunity | Builds FAQ sections with schema markup |
| Case study writing | Trust + long-tail ranking | Documents customer wins for authority building |
| Comparison content | "X vs Y" high-intent pages | Builds comparison pages that capture decision-stage searchers |
| Best-of lists | "Best [category] in [city]" | Creates local authority content |
| Trend content | Rapid-response to trending searches | Publishes timely content to capture trending volume |
| Pillar + spoke architecture | Topical authority structure | Designs and executes full content cluster architecture |
| Technique | Notes | What RICK Does |
|---|---|---|
| Google Analytics 4 setup | Event tracking, conversions | Full GA4 installation and configuration |
| Google Search Console setup | Indexing, performance, errors | Connects and monitors weekly |
| Conversion tracking | Purchases, form fills, calls | Sets up goal tracking for all conversion types |
| Rank tracking | Keyword position monitoring | Weekly monitoring across all target terms |
| Traffic analysis | Which pages drive traffic vs. declining | Monthly analysis with actionable recommendations |
| Click-through rate optimization | Low-CTR pages identified and fixed | Rewrites meta tags to improve organic CTR |
| Search query analysis | New keyword opportunities from actual data | Monthly analysis of GSC search queries |
| Competitor rank monitoring | Competitor positions across shared keywords | Weekly tracking of competitor keyword positions |
| AI brand mention tracking | 2026 addition — share of AI voice | Monitors brand appearance in ChatGPT, Perplexity, Gemini |
| Monthly performance reporting | Clear, decision-ready reports | Delivers reports with bottom-line summaries, not data dumps |
| Technique | Notes | What RICK Does |
|---|---|---|
| Google Ads keyword research | Paid keyword lists | Builds full keyword lists for paid campaigns |
| Ad copy writing | Headlines and descriptions | Writes for CTR and Quality Score simultaneously |
| Campaign structure design | Account architecture | Builds account structure for maximum relevance and control |
| Negative keyword lists | Prevents wasted spend | Builds and maintains negative keyword lists |
| Quality Score analysis | Low-QS ads identified and fixed | Rewrites underperforming ad copy |
| Landing page alignment | Ad copy and landing page must match | Ensures message match for conversion optimization |
| Competitor ad monitoring | What competitors are bidding on | Tracks competitor paid search strategy |
| Shopping feed optimization | Product titles and attributes | Optimizes for Google Shopping visibility |
| Technique | Notes | What RICK Does |
|---|---|---|
| Meta Pixel installation | Retargeting foundation | Places pixel on website for Facebook/Instagram ad retargeting |
| Facebook/Instagram ad copy | Meta campaign creative | Writes ad copy and creative direction for Meta campaigns |
| Custom & lookalike audiences | Site visitor targeting | Builds audiences from existing traffic and customer lists |
| Retargeting campaign setup | Re-engage site visitors | Builds full retargeting funnel |
| TikTok content strategy | Trending format alignment | Plans content calendar for TikTok search and algorithmic reach |
| YouTube SEO | Second largest search engine | Optimizes titles, descriptions, tags, and thumbnails |
| LinkedIn content strategy | B2B professional audience | Content planning for professional and partner audiences |
| Social proof aggregation | Reviews, UGC, testimonials | Pulls and formats social proof for content use |
| Hashtag research | Organic social reach | Identifies high-reach, relevant hashtags by platform |
| Cross-channel content repurposing | One piece of content, multiple platforms | Adapts content across all relevant channels |
| Technique | Notes | What RICK Does |
|---|---|---|
| List segmentation strategy | Behavior, purchase history, location | Designs segmentation logic for personalized sends |
| Welcome sequence | New subscriber onboarding | Writes automated onboarding email series |
| Abandoned cart recovery | Dropped purchase recovery | Writes recovery sequences with urgency and social proof |
| Promotional campaign copy | Product launches, offers | Writes email campaigns from subject line to CTA |
| Newsletter content | Regular branded communications | Writes regular newsletters aligned with brand voice |
| Subject line optimization | Open rate improvement | Tests and rewrites subject lines for maximum opens |
| Re-engagement campaigns | Win back inactive subscribers | Writes sequences to re-activate dormant list segments |
| Post-purchase sequences | Review requests, upsells, loyalty | Automates the full post-purchase customer journey |
| Technique | Notes | What RICK Does |
|---|---|---|
| Review generation strategy | More positive reviews organically | Builds systems and prompts for review generation |
| Review platform monitoring | Google, Yelp, Facebook, BBB, industry-specific | Weekly monitoring across all relevant platforms |
| Negative review response | Professional de-escalation | Drafts brand-consistent responses to negative reviews |
| Brand mention monitoring | News, social, forums, blogs | Tracks all online mentions for response and opportunity |
| Crisis response drafting | PR issue rapid response | Prepares messaging frameworks before crisis hits |
| Competitor review analysis | Competitor review patterns | Studies competitor reviews for positioning opportunities |
| Technique | Notes | What RICK Does |
|---|---|---|
| Competitor keyword gap | Every term a competitor ranks for that you do not | Full gap analysis with prioritized opportunity list |
| Competitor content audit | Map all competitor content | Documents for replication and improvement |
| Competitor backlink monitoring | New significant links to competitors | Weekly alerts on competitor link acquisition |
| Competitor ad spend monitoring | Estimated paid search investment | Tracks competitor paid strategy and creative |
| Competitor GBP tracking | Profile changes and posts | Monitors competitor Google Business Profile activity |
| New competitor detection | New player entering the market | Alerts when a new competitor enters the target market |
| Pricing signal monitoring | Competitor pricing changes | Tracks pricing shifts for positioning response |
| Social media competitive analysis | Follower growth, engagement, content strategy | Weekly social comparison report |
| AI visibility competitive tracking | 2026 addition — who AI cites in your category | Monitors which competitors appear in AI-generated answers for target queries |
| Technique | Platform | What RICK Does |
|---|---|---|
| Bing Search Console indexing | ChatGPT | Submits site to Bing Webmaster Tools. ChatGPT's live search is powered by Bing. Not being in Bing = not being cited by ChatGPT. |
| Wikipedia presence building | ChatGPT | 47.9% of top ChatGPT citations come from Wikipedia. Builds brand's Wikipedia presence and citation footprint on authoritative reference pages. |
| Bing-optimized structured data | ChatGPT | Ensures structured data meets Bing's schema requirements, not just Google's. Different crawlers, different requirements. |
| Reddit community strategy | Perplexity | Perplexity prioritizes Reddit (46.7% of citations). Builds authentic brand presence in relevant subreddits and forum discussions. |
| Original data & proprietary statistics | Perplexity + All | Content with unique data points earns 3.2x more Perplexity citations. Creates original research, surveys, and data-backed content. |
| Long-form content (1500+ words) | All platforms | 1500+ word content has 180% higher citation probability across all AI platforms. Expands thin pages with depth and direct answers. |
| High-authority publication placement | Claude + All | Claude cites major publications and reference sources. Pursues media coverage, guest posts, and citations in authoritative outlets. |
| Conversational FAQ structure | All platforms | AI systems pull FAQ-style content for direct answers. Builds and maintains FAQ sections written as natural language questions and answers. |
| Share of Model tracking | All platforms | Monitors brand mention frequency across ChatGPT, Claude, Perplexity, and Gemini. Reports weekly share of AI voice vs. competitors. |
| Citation surface area expansion | All platforms | Short specific examples, data snippets, and concrete figures increase citation probability. AI can quote specifics with confidence; vague content gets skipped. |
| Content freshness signals | ChatGPT + Perplexity | Both live-search AI platforms favor recently updated content. Implements freshness signals: updated timestamps, current data, and active maintenance. |
| GPTBot / ClaudeBot access audit | All platforms | Confirms AI crawlers are not blocked in robots.txt, CDN, or Cloudflare. A blocked bot = zero citations regardless of content quality. |
| Technique | Notes | What RICK Does |
|---|---|---|
| Landing page audit | Every paid and organic landing page reviewed | Identifies friction points, weak CTAs, and conversion killers |
| A/B test design | Headline, CTA, layout variations | Designs test hypotheses and interprets results |
| Heat map analysis | Where users scroll, click, and drop off | Analyzes behavior data to identify page improvements |
| Form optimization | Reducing friction in lead capture | Simplifies forms, improves labels, adds trust signals |
| CTA copy optimization | Button text and placement | Rewrites CTAs for clarity and urgency |
| Page speed for conversion | Every 1 second delay = 7% conversion loss | Prioritizes speed fixes by revenue impact |
| Trust signal placement | Reviews, badges, guarantees at highest-friction points | Places social proof where buyers hesitate most |
| Exit intent strategy | Capturing abandoning visitors | Designs exit offers and re-engagement sequences |
| Funnel gap analysis | Where users drop between steps | Maps full conversion funnel and identifies leakage points |
| Technique | Notes | What RICK Does |
|---|---|---|
| Voice search keyword optimization | Conversational, question-based queries | Rewrites content for natural language and spoken queries |
| Featured snippet targeting for voice | Voice assistants read featured snippets aloud | Structures content to win the featured snippet for target voice queries |
| Question-based content structure | “How do I” “What is” “Where can I” | Builds content that directly answers voice search intent |
| Local voice search optimization | “Near me” queries via voice | Optimizes GBP and local pages for “near me” voice queries |
| YouTube channel optimization | Channel authority and discoverability | Optimizes channel name, description, keywords, and category |
| YouTube video SEO | Title, description, tags, chapters | Writes keyword-optimized titles and descriptions with timestamp chapters |
| Video schema markup | Rich results in Google search | Installs VideoObject schema for all published videos |
| Thumbnail CTR optimization | First impression determines click rate | Provides thumbnail design direction for maximum CTR |
| Video transcript optimization | Transcripts are indexable content | Writes and publishes keyword-optimized transcripts for all videos |
| Technique | Notes | What RICK Does |
|---|---|---|
| Featured snippet optimization | Position zero — above all organic results | Identifies target queries and restructures content to win the snippet |
| People Also Ask targeting | Expands SERP footprint without ranking | Builds content that appears in PAA boxes for high-volume queries |
| Knowledge panel content | Brand facts in Google’s right panel | Structures and signals data that populates the knowledge panel |
| Google AI Overview optimization | Being cited in the AI answer box | Engineers passage-ready content specifically for AI Overview citation |
| Direct answer formatting | One-sentence answers AI can pull verbatim | Rewrites content with clear direct answers at the top of each section |
| FAQ schema for zero-click | FAQ accordion appears directly in SERP | Builds FAQ sections with proper schema for SERP display |
| Brand impression tracking | Measuring zero-click visibility | Tracks brand impressions and citation frequency even without clicks |
| Technique | Notes | What RICK Does |
|---|---|---|
| Programmatic page architecture | Template-driven page generation | Designs page templates that scale across hundreds or thousands of variations |
| Database-driven landing pages | One template, many pages | Builds pages dynamically from structured product, location, or category data |
| Long-tail keyword cluster mapping | Targeting queries no one else bothers with | Identifies long-tail clusters where programmatic pages can dominate without competition |
| Location page scaling | City + service page at scale | Builds [service] + [city] pages across all target markets from a single template |
| Product comparison pages at scale | Every variant and combination | Generates comparison pages for all product combinations that have search volume |
| Thin content prevention | Programmatic pages must have unique value | Ensures each generated page has sufficient unique content to avoid thin content penalties |
| Internal linking at scale | Programmatic pages need link architecture | Designs automated internal linking rules for programmatically generated pages |
| Technique | Notes | What RICK Does |
|---|---|---|
| X profile SEO optimization | Handle, bio, and pinned post for search visibility | Optimizes X profile for brand search and category keyword discovery |
| Keyword-natural content posting | Natural usage beats keyword stuffing | Writes posts with natural keyword integration that maintains engagement signals |
| Topical authority thread strategy | Industry news and insights build category authority | Designs thread content that establishes brand as category authority on X |
| X content for link acquisition | Viral threads generate backlinks from journalists | Creates high-engagement content designed to earn organic backlinks |
| Entity signal building on X | AI systems weight brand mentions as trust signals | Maintains consistent brand presence to strengthen entity recognition |
| Competitor X monitoring | Competitors reveal strategy on X first | Tracks competitor X activity for early warning on launches and market moves |
| X for earned media amplification | Press coverage spreads faster via X | Amplifies earned media placements through X to maximize citation spread |
We apply the right combination of these techniques to your specific market and competitors. Every Monday you get a clear brief on what is working and what to do next.